See it work

Working demos, not slides.

Real problems, as things you can click. All on sample data — the only real numbers are Silk Flora’s. Nothing here sends or saves.

Win the click

A page built to convert — and honest about it.

The situation. Most small-business sites are built to look nice, not to turn a visitor into an enquiry.

What we build. We rebuild around the levers the evidence backs — no promised percentage, measurable craft. Flip between the two:

Illustration
LANCEBook a call
Get more customers, without the busywork.
Sydney websites + automation. Live in weeks, from $750.
Get a straight quote
Name
Email
What you need
Real result from a real client· named, verifiable
What actually changed
  • Above-the-fold clarity: generic welcomesays what you do in 5 seconds
  • Primary actions: 5 competing buttons1 obvious next step
  • Form fields: 7 fields3 fields
  • Pricing: “on request”shown up front
  • Trust: none visiblereal proof, real faces
  • Load: heavy / slowfast, mobile-first

No “+30% conversions” here — even at Google, 70–90% of tested changes don’t win. We apply the levers the evidence backs and measure what moves.

What we do: no lead of yours waits the 42-hour industry average before you’re on it.

Grounded in web.dev · NN/g · Baymard · HBR. Both pages are our own illustrations.

Self-check

Is your page built to convert?

The situation. You don't need a $2,000 audit to know if your site is leaking enquiries.

What we build. Tick what your site does — each carries the research behind it. Then we run the real numbers with you:

Try it
Tick what your site already does:
0 / 6

Plenty of room here — and every gap above is backed by research on why it costs you enquiries. This is a self-check against the evidence, not a score of your real site — we run the actual measurements (PageSpeed, form + checkout audit) with you.

Get the real audit
Missed enquiries

Every enquiry answered in seconds — never sent without you.

The situation. Leads go cold in the gap before someone finds time to reply. After hours, that's the whole night.

What we build. It reads each enquiry, qualifies it, and drafts a reply for your one-tap approval. Never promises a date, never sends on its own:

Demo · sample data

Illustrative demo on sample input — a simple rules-based script running in your browser, not the live system. It shows the product’s shape: enquiry → qualify → draft → you approve. Nothing is ever sent.

Money leaking

Stock that’s still selling with nothing on the shelf.

The situation. Multi-channel stores oversell the last unit — and nobody sees it until stocktake.

What we build. A watchdog flags overselling before the orders pile up. Read-only. Run it on a sample catalogue:

Demo · sample data
Sample catalogue
7 SKUs across 3 sales channels
ProductOn handOpen ordersChannelsStatus
Linen Cushion — Sage03Web · eBay
Ceramic Mug — Speckled245Web
Wool Throw — Charcoal16Web · Amazon
Scented Candle — Fig82Web
Oak Serving Board02eBay
Glass Tumbler (set of 4)153Web
Rattan Basket — Large22Web · Wholesale

Sample data. The live watchdog runs every few hours on your real stock and logs each alert — read-only, it never changes anything in your store.

One screen

Ask your whole business a question.

The situation. The numbers that matter are scattered across your admin, inbox and spreadsheets.

What we build. One screen you can ask — oversells, trade customers, what’s unanswered. It drafts, you approve:

Demo · sample data
Ops console · sample store
18
Orders today
+12%
Revenue vs last wk
3
Oversold now
2
Unanswered

Ask the console a question — tap one below, or type your own.

Sample data, scripted answers. The live console reads your real business on one screen — this just shows the shape.

The glue

The automations that live between your tools.

The situation. Your store, accounting, warehouse and phone don’t talk — so you re-key and chase by hand.

What we build. We wire them together so the work happens itself. Here’s the shape of it:

Illustration
Accountingnew order → invoice in XeroWarehouse / 3PLorder → pick list, live stockInbox & phoneenquiry / missed call → drafted replySupplierlow stock → reorder raisedYour storeShopify · Neto · Woo · custom

This is the glue between your tools. On Shopify’s entry plan there’s no automation engine at all; on higher plans you can wire some of it up yourself and then babysit it when it breaks. We build it and run it for you — the same whether your store’s on Shopify, Neto, Woo or nothing yet.

Double-entry

Orders, invoices and stock that finally agree.

The situation. Store, accounting and 3PL stop agreeing — shipped-not-invoiced, over-limit, tracking lost.

What we build. The console reconciles all three daily and drafts each fix. Read-only. Run it:

Demo · sample data
Reconciliation · sample store
Shopify · Xero · 3PL
Run the check to reconcile orders, invoices and stock across all three systems.

Sample data. Read-only across your systems — every fix is drafted for you to approve, and nothing is written back automatically.